Kia launched a car configurator on… TikTok?

Have you ever found yourself wanting to configure a car you saw on TikTok without leaving the app? Well, worry not, because Kia just launched the Kia TikTok Creator Car Configurator, where you can build your very own Kia K4- all without leaving the app.

@kiausa

Build your very own KiaK4 with the help of some of TikTok coolest creators. ✨Link in bio @alainbuii @sirwrender @hallietut @daphnedtle @tylertometich@henryvanwincoop @mirandamorey_ @nathan_ham

♬ original sound – Kia America – Kia America

This marketing stunt allows users to build their all-new 2025 Kia K4, the Korean company’s compact sedan. The configurator lets users fully customize the sedan to their liking, down to the trim level and exterior/interior design.

2025 K4 in the city
2025 Kia K4

New for 2025, the Kia K4 enters a dwindling compact-sedan market as the replacement for the Kia K5. Kia says the new K4 has class-leading legroom and nearly 30-inches of screens in the cockpit. The K4 starts at $21,990 and can reach $28,010 with the GT-Line turbo trim, which includes a 190-horsepower 1.6L turbocharged four-cylinder engine, along with heated and ventilated front seats.

Kia says that bringing car configuration to TikTok is a new way of connecting consumers to their products. You can try out the Kia K4 configurator yourself by clicking here or going to Kia U.S.A.’s TikTok profile and clicking the link in their bio.

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